Saturday, April 11, 2009


What if juice boxes actually looked like the fruit that was inside?!? Then they would look like this! And, also, be more expensive. Yay!

Ran into an article in The Japan Times today about Japanese industrial designer Naoto Fukasawa and his creation of a series of creative fruit juice packages that have the look and feel of the fruit they contain. And I thought to myself, wow such a genius concept and incredible execution. A perfect example of thoughtful design with no over-design. But then I realized the idea is ok in the context of Art, but I think it is definitely unacceptable to waste paper or whatever material is, to give texture or look-and-feel to a juice box which will go to trash in no time after being purchased- thanks to its packaging? 

Design and industrial design are not the same thing. Still and all the concept is definitely dope and the Japanese (and Finns...and Danes) are definitely ahead of the curve when it comes to the creative (re)designing of mundane everyday objects. Am still waiting for the next time am out here in Tokyo to see spaceships and flying cars like the Jetsons or something but for now hopefully I can catch these boxes at a Lawsons or AM-PM next time around (hopefully early 2010).

"Creativity requires the courage to let go of certainties"

~Erich Fromm

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